Where others see process, we see people

Release Your Organisation’s Greatest Untapped Resource

We ensure companies get optimum value from their transformations by helping them create the conditions that release the energy of the whole company.

What Makes Us Different

70%

of technology-led transformations fail

70-90%

of mergers and acquisitions fail

Nearly 80%

of employees worldwide are still not engaged or are actively disengaged at work

$8.8 trillion

the annual cost companies incur due to disengaged employees who are unproductive or less committed to their work

Why?

Transformation typically starts in the wrong place—the boardroom. Not where it matters most: with the people who actually know your customers, understand your real challenges, and already have the solutions.

Business schools don’t teach it. Case studies rarely capture it.

Leaders often overlook it

For the last several decades, we have led organisational transformation across multiple continents and in various industries. In that time, we have developed a unique methodology that will help you unlock your greatest untapped potential—

your people

Get Started

Send a message to our team to get started

Please enable JavaScript in your browser to complete this form.

Our Methodology

How most people think about organisational change

Set a vague vision, build a strategy and see what happens.

This is our methodology

Our approach is founded on the fact that nothing changes unless people change it. So we set a vivid and compelling picture, build a strategy anchored around releasing the energy of the entire organisation and remove the barriers that suppress people’s energy.

Transformation Leadership

Vision

Where we want to be in 3 years.

Strategy

How we are going to get there by focussing on our people.

Purpose

Why does our organisation exist?

Blockers
What is getting in the way.
Climate

What are the conditions that need to be in place for success.

Partners

How we improve the lives of…

Transform Leadership
Transform Thinking
Transform Design
Transform Delivery
Transform Effectiveness

Unleash Your Change Champions

  • Liberate your leaders from conventional thinking
  • Build psychological safety for your people, allowing great ideas to surface
  • Create spaces where innovation thrives naturally
  • Transform managers into enablers of human potential

Benefit

Empower your leaders and teams to drive change and innovation. Our Transform Leadership service equips your leaders with the mindset, skills, and autonomy to take bold risks and reinvent the status quo.

See different, be different. Think different.

  • Break free from “we’ve always done it this way.”
  • Unlock collective imagination
  • Create your future story
  • Turn limitations into launching pads

Benefit

Unlock your people’s potential with a visionary approach. Our Transform Thinking service helps you reimagine what’s possible and create a compelling roadmap for the future.

Design A Blueprint For Change

  • Convert maverick thinking into actionable strategies
  • Align vision with value or equip, enable, empower and embolden your people to deliver your vision
  • Design for human potential
  • Create your bridge to extraordinary

Benefit

Turn your vision into a strategic plan. Our Transform Design service ensures your ideas are strategically sound and aligned with your business objectives.

Deliver On Change

  • Turn plans into people-powered reality
  • Execute with precision and heart
  • Deliver transformation that sticks
  • Create momentum that matters
  • Create a transformation army that powers change

Benefit

Bring your strategies to life with precision and efficiency. Our Transform Delivery service guarantees flawless execution and delivers tangible results.

Measure What Matters

  • Focus on Return on Happiness (ROH)
  • Track happiness as seriously as profits or take responsibility for the mental well-being of your people
  • Create a leadership legacy that your children will be proud of

Benefit

Achieve sustained success through continuous improvement. Our Transform Effectiveness service measures performance and ensures ongoing enhancement of your business processes.

Unlocking Human Potential

Our team drives to transformation for businesses around the world

Turned a struggling bread company into a proud and profitable national brand.

Helped organisations successfully transform by helping leaders change their thinking and unlock the untapped resources of their people.

Transformed an ordinary Asian bank into the “World’s best digital bank”

Elevated a telecoms company to a
market leader

Not through traditional change.
Through unleashed collective energy.

Meet The Iconoclasts

Four maverick minds united by one truth:
The key to extraordinary transformation isn’t in your processes. It’s in your people.

We challenge commonly held beliefs and practices by leaders that hold back their people. We empower organisations to achieve extraordinary results by placing people—not processes—at the heart of change.

Paul Cobban

I transform organisations through proven, people-first methods I’ve personally implemented at global scale.

Craig Gillham

I help organisations transform through the creation of high-performing teams driven by ambitious goals and people-centred values.

Nicola Tyler

I use my proven strategic methodologies to help executives think differently.

Steve Robson

I use proven NLP techniques to empower your people and create a team of staff champions

Lead Differently

Where your people are

Sunday night dread

Untapped potential

Top down culture

Where your people are

Monday morning excitement

Unleashed energy

Collective wisdom

A small shift makes a big difference

How We Help

We are your bridge to transforming differently.